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So much has been debated and speculated about Adwords Quality Score and how people have been slapped by sudden penalties for pages that have worked without problems in the past.  Many people (including pro marketers spending thousands per day on Adwords) have been hit with skyrocketing bids and some have had a surprise in their account spent.

So much theories have been bandied about and I thought this video provides some good insights from the horse’s mouth.

Here’s the latest from Google Chief Economist that sheds some light on this puzzling issue.

Just a short story about one interesting chap I met. He has been doing a killer job at Adwords and is pretty much underground, heck he is called X as his handle. Whilst he keeps underground , he  kicks the butt of pro marketers and ad agencies. I met him in Florida and he has some killer strategies and unconventional thinking that makes him top of the game. He recently wrote a book and sharing his strategies on a monthly basis on his site. Check it out at Affiliate Black Book

It is a culmination of his experience as marketer and a merchant, so he has seen tricks from both sides. Fascinating story. Often I find the entrepreneurial marketers are at the cutting edge and more nimble than the Agencies.  Hence, we keep updated with these marketers and the strategies to ensure we can compete effectively and bring out the best ROI in the shortest time.