ThinkAccelerator.com

I was just at the World Internet Mega Summit and had the privilege of chatting with one of the legends in marketing, Mark Joyner.

Don’t mind the silly face, Mark Joyner (certainly knows how to stand out and have fun). He is considered by many the Father of Online Marketing and Guerrilla marketing.

He has put all his effort into building a new brand and company called Simpleology. I asked him what inspired him to start this company and its content. His reply definitely hit home with me and also people I have coached and other marketers I have met.

The answer was this. In his years of coaching and providing marketing consultancy to small businesses and corporates, the most common problem is not the knowhow or the tactics/strategies that people are suffering from. It’s that many people are locked in their limitations of their potential greatness and complicate their minds on what is it they need to do to be successful.

He actually developed a process for his high end coaching clients to unclutter their mind and allow them to see through what was important and what they could do to unlock their great potential.

That is what I have been through in starting my business and in many others that I have helped and talked with. To have Mark build a company based on principle of simplifying one’s mind and processes just showed me how prevalent and deep this issue is.

So, if feel overwhelmed or seem to be running in circles in their business, check his new book out.

www.simpleology.com/simplebook.htm

I think having a brain defrag and reboot everynow and then certainly helps.Mark has put it down into a process. (you can tell he needs some head sorting himself from the picture above.) He’s having fun building his multimillion dollar business. Are you?

Just in the span of last few months, I have witnessed a couple of powerful competitive intelligence product that is being made available to the public for use in affiliate marketing. These kinds of tools used to cost a lot more and were privy to high end customers. Now, the average Joe can get their hands on it and  it’s turning the heat up on the affiliate marketing space and for businesses advertising online.

The two hot tools are Keyword Spy and Google Cash Detective.

It basically allow users to monitor who’s making money on the advertising side and more so , if they are affiliates doing it. Then you can reverse engineer what keywords they use, what campaigns they put up and even swipe their ads. Ouch for those who have been doing old Googlecash style promotions with direct linking.

Many people are using it and having profitable campaigns within 1-2 months. To the unsuspecting affiliate who has been advertising using their affiliate links, they will suddenly notice a drop in their traffic. I have already seen such instances by new unsuspecting marketers who’s campaign’s been swiped and wondering what happened. It’s not difficult to do and the data is out there.

For the more sophisticated marketer, this represents a acceleration in identifying profitable programs and reverse engineering those models. Chris Carpenter’s videos showed a great example of how a seemingly unprofitable campaign on the surface actually makes money on the backend and how hewas able to take that apart and duplicate it and be profitable.

One other site that came up is spyfu.com. You can see what a site is advertising, keywords optimized for and how much they pay for adverts. All you got to do is copy and improve on that plus reegineer the sales funnel and you got yourself an instant business that is very likely to be profitable.

The world of affiliate marketing especially with paid advertising (PPC) just got a lot more competitive and exciting. Whether you like it or not, the time for the lazy/Bum marketing types are up. In fact, many companies are overpaying for Pay Per Click advertising simply because they aren’t measuring their ROI down the keyword and through the conversion process.

I have done a few case studies that I share with clients to show them the right way to do it and the reaction has been very positive. Usually shocked.

I’ll talk more about tracking, sales funnel and backends in uture . That’s where the difference is going to be made for those who’s going to make  positive ROI in their online marketing.

It’s not about just one thing or tactic or tool. It’s the sales chain.

That’s me holding up a Fedex package with checks to illustrate what to expect for those who do affiliate marketing successfully.

What an event! 300 people came from all over Asia Pacific and even from US and UK into Singapore for this event. It was like a rock concert with all the lasers, smokes and even music performances.

Here I am speaking on the last day about how to get started in Internet Marketing effectively for new affiliate marketers.

Some of the interesting key ideas that were covered during the seminars were

1. Banners still work and there’s a way to make it effective

2. Web 2.0 traffic – it’s free traffic and you got to know how to syndicate your content and spread your message. There is a system to do this quickly and easily with software.

3. Having a sales funnel and system to upsell and cross can give you a jump in profitablity. One example was a site that Stephen had which had a 50% conversion on upsell which brought additional profits that he never had thought of.

4. Getting traffic with additional media like videos and there is a certain way to get noticed effectively.

5. Finding profitable programs to promote. I covered some steps on that manually . (Update: Recently a service came out on uncovering profitable affilate programs with the process I covered automatically which cuts a lot of time. )

The growth of Internet commerce and users in this region makes it a perfect time for people and companies here to launch their business online. It’s definitely an exciting time for Internet marketers and those who learn this skill effectively to capitalize on this explosive growth.

More tools and programs are coming on stream that is going to make it easy for someone to duplicate successful businesses online very rapidly. The challenge now is to be able to study , improve and add value to a successful business model.

I am doing a case study using couple of tools and will be sharing that with some clients on how you can literally get started and make money with these competitive intelligence tool and knockout existing lazy marketers. Exciting times for those who put in the effort, frightening for those who are not innovating and doing it the lazy way.