ThinkAccelerator.com

That’s what I often ask my clients.

I came across this ad from none other than Google and it was a moving story , simple and emotional.

It is very effective in delivering the message of how Google is an integral part of a young person’s life.

I watched it a few times and this is great emotional advertising for a product that is not sexy and there’s no need for distracting models and such. It’s about a story.

We help our customer’s pull out their stories and deliver their message , straight from the heart. More often than not, it’s unpolished and raw. I am often moved when we do this exercise successfully.  You can feel the passion ignited, the original values surfaced and the WHY comes out powerfully.  Nothing pretentious or highly polished.

And guess what, it’s way more powerful than a contrived ‘branding’ kind of ad. Talk to us if you want to try this out.  It’s a great journey of discovery. And we love it.

“Marketing Mojo With Radical Results”

That’s the tagline we are thinking of given the things we’ve done with our clients.

Hope you like the video. Let me know if we can do something for you too. 

Can you imagine the top 10 in demand jobs in 2010 did not exist in 2004?

Our current education is preparing students for jobs that Don’t Yet exist.

The explosion of information is accelerating and it demands new ways to thinking and solving problems.

For businesses, it represents a phenomenal opportunity (or challenge for those who are stuck to old ways) to gain new markets , acquire customers , speed transactions on a global basis with new channels that are instantaneous, far reaching and probably didn’t exist few years ago.

Have a look at this video that showcase progression of information technology, researched by Karl Fisch, Scott McLeod, and Jeff Brenman which is intriguing and mindblowing.

As you view it, think about what it could mean for you and your business. We at ThinkAccelerator keep ahead of the curve and help our customer ride the wave and use the best tools and channels to achieve accelerated results.

So much has been debated and speculated about Adwords Quality Score and how people have been slapped by sudden penalties for pages that have worked without problems in the past.  Many people (including pro marketers spending thousands per day on Adwords) have been hit with skyrocketing bids and some have had a surprise in their account spent.

So much theories have been bandied about and I thought this video provides some good insights from the horse’s mouth.

Here’s the latest from Google Chief Economist that sheds some light on this puzzling issue.

Just a short story about one interesting chap I met. He has been doing a killer job at Adwords and is pretty much underground, heck he is called X as his handle. Whilst he keeps underground , he  kicks the butt of pro marketers and ad agencies. I met him in Florida and he has some killer strategies and unconventional thinking that makes him top of the game. He recently wrote a book and sharing his strategies on a monthly basis on his site. Check it out at Affiliate Black Book

It is a culmination of his experience as marketer and a merchant, so he has seen tricks from both sides. Fascinating story. Often I find the entrepreneurial marketers are at the cutting edge and more nimble than the Agencies.  Hence, we keep updated with these marketers and the strategies to ensure we can compete effectively and bring out the best ROI in the shortest time.

Talent spotting and giving people the right platform to shine

Just when you think a person doesn’t have what it takes, it’s takes a moment for you to discover the richness of talent that goes beyond what we see and perceive.

Reminds me to give people a chance to shine through and not be judgemental too quickly. You just need to match the right platform to the talent. Awesome.